Market Research
AAre you satisfied with the results your business is getting? Are you starting up a new business? Every business owner knows that in order to build an ongoing, sustainable business, you have to acquire...
View Article3 Truths Why Market Research Is Even More Necessary Today
IIn my last blog, Do You Really Know Your Customers? You may have read it and felt that you and your organization have a good handle on your customers and the relationship they have with your brand. If...
View ArticleGet Started with Market Research in Your Organization
IIn my previous blogs, I have called attention to the importance of developing a market research process to support your organization. Whether you decide to assign someone in your organization or hire...
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A Mind Map of a Marketing Information System
TThis will be the last blog in my series on market research. In previous blogs, I posed questions to challenge senior managers and business owners in thinking about their businesses. Do You Really Know...
View ArticleClik here to view.
Garbage In, Garbage Out – The Real Cost of Poor Customer Data
HHow do you treat your customer … data? Among the most important assets a company has are its customers. American business author, Michael LeBoeuf captures this succinctly “Every company’s greatest...
View ArticleClik here to view.
Take Out the Garbage … Improving Your Customer Data
IIf you read my previous blog Garbage In, Garbage Out – The Real Cost of Poor Customer Data, we established that customer data quality problems are impacting many organizations whether small or large,...
View ArticleClik here to view.
The Most Important Metric You May Never Have Heard of and Should Know for...
HHave you ever heard of customer lifetime value or CLTV? As a marketing analyst and strategist, I have found this to be the most important metric that a small business owner or enterprise CEO could...
View ArticleClik here to view.
Crafting Effective Data Visualizations
IIn my former blog I talked about how visual content is easier to digest and understand than text alone, having a greater impact on audiences. Even though building data visualizations is not a simple...
View ArticleClik here to view.
Successful Brands Know the Crowd
HHere’s the deal. Recently, I decided it was time to purchase that muscle car I’d always dreamt of owning. However, I couldn’t even think about visiting a Ford dealership to test-drive a Mustang or...
View Article3 Truths Why Market Research Is Even More Necessary Today
In my last blog, Do You Really Know Your Customers? You may have read it and felt that you and your organization have a good handle on your customers and the relationship they have with your brand. If...
View ArticleClik here to view.
A Mind Map of a Marketing Information System
This will be the last blog in my series on market research. In previous blogs, I posed questions to challenge senior managers and business owners in thinking about their businesses. Do You Really Know...
View ArticleClik here to view.
Garbage In, Garbage Out – The Real Cost of Poor Customer Data
How do you treat your customer … data? Among the most important assets a company has are its customers. American business author, Michael LeBoeuf captures this succinctly “Every company’s greatest...
View ArticleClik here to view.
Take Out the Garbage … Improving Your Customer Data
If you read my previous blog Garbage In, Garbage Out – The Real Cost of Poor Customer Data, we established that customer data quality problems are impacting many organizations whether small or large,...
View ArticleClik here to view.
The Most Important Metric You May Never Have Heard of and Should Know for...
Have you ever heard of customer lifetime value or CLTV? As a marketing analyst and strategist, I have found this to be the most important metric that a small business owner or enterprise CEO could know...
View ArticleClik here to view.
Crafting Effective Data Visualizations
In my former blog I talked about how visual content is easier to digest and understand than text alone, having a greater impact on audiences. Even though building data visualizations is not a simple...
View ArticleClik here to view.
Successful Brands Know the Crowd
Here’s the deal. Recently, I decided it was time to purchase that muscle car I’d always dreamt of owning. However, I couldn’t even think about visiting a Ford dealership to test-drive a Mustang or...
View ArticleClik here to view.
Don’t Skip that Survey!
“We’d love to hear from you!” “Your feedback is extremely valuable to us.” “How’d we do?” Whether post-purchase, following an event, or dodging clipboard-toting data collectors in your local mall,...
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